Steve Jugan, a manager for Hansen’s Beverage Company, decided to make Lost Energy the title sponsor for The Push-Lost Energy Invitational –a one-day, nonstop “hexathlon” of action sports designed to literally push an athlete both mentally and physically from one event to another for 15 hours straight across 160 miles of some of Southern California’s most beautiful locations.
“The Push is a wicked combination of six of the most popular action sports – Snowboarding, Motocross, Downhill Mountain Biking, Skateboarding, Wakeboarding and Surfing – all mixed up into a day long adventure,” said Bob Krause, the creator of The Push, in a press release.
Participants included Amateur and Pro athletes as well as a mix of sport enthusiasts and business executive types all hoping to be crowned the worlds best crossover athlete.
Jugan proved to be worth his mettle as he won the Executive Level division.
